Know about Growth of Digital Marketing Industry In India
The Digital Marketing industry is seeing an exponential rise in India right now. It is evident both from statistical figures and otherwise. With e-commerce businesses expanding, it is but natural that the digital marketing industry is also growing now. Today, you will find companies offering digital marketing services everywhere in India– it’s easy to find a digital marketing company in Bangalore, Mumbai, Chennai, Delhi, and in fact in every nook and corner of the country.
Revolution
of the Digital Marketing Industry:
It’s
not only digital marketing companies; in fact, there are SEO companies as well
as. Let’s say an SEO company in Bangalore is offering all services related to SEO
Services in Bangalore. Most SEO companies have started offering digital
marketing services as well. Why this is because the Indian internet traffic
will be nearly 291 times more than what it was in 2005 according to an
estimate.
A huge revolution in the digital marketing operations has opened doors for
digital marketing in the country. Any Best digital marketing services in Bangalore, Delhi, Pune, or in any other part of the country wants to benefit from it. This revolution
has led to the annual growth of the digital marketing to the tune of 25% – 40%
in the country.
If
any SEO or digital marketing companies has to be successful, it needs to keep
adapting to new and upcoming trends. If they keep clinging to the tools or
strategies that were successfully a few years back, they will soon be wiped out
of business.
Digital
Marketing Has a Huge Potential:
India
is a hugely populated country and studies show that an average Indian spends
5.5 hours in a day on the internet while using their laptops. Smartphone
penetration in the country is also on the rise and using their smart devices
they spend nearly 4.1 hours on an average on the internet. Given that a day has
only 24 hours, it’s a huge percentage of time that is spent on an internet.
Even
a layman will understand the huge potential that is there for a digital marketing
business with such significant figures of internet users. To tap this
potential, you only need the right kind of digital marketing campaigns, which
any Growth Marketing Services, Delhi , or in any other location understands. They devise the right kind of marketing
strategies applying all the relevant tools or techniques to attract the
attention of this vast population of potential buyers.
The
digital marketing market is huge given that 68% of the brands selling in the
percentage are only going to increase in the future. Out of this 68%, 42% of
the brands today are opting for social media marketing as their prime digital
marketing platform. This is because all those internet users who are still not
inclined to buy things online are present on some social media platforms for
sure, especially Facebook, Twitter, and Instagram. By using these social
platforms, the companies make sure that they are able to reach out to these
people. Then they hope to bring those people to their websites through their
different marketing strategies.
Most
of the brands allocate a big chunk of their marketing budget for the digital marketing
platforms. A survey indicated that nearly 45% of those who use digital
marketing have a prime motive of lead generation. This is, however, a
surprising shift because, in one of the surveys in 2017, it was found that
creating brand awareness was the prime objective of a digital marketing Practice.
This
simply indicates that marketing objectives to keep changing along with the
search engine algorithms and consumer expectations continuously. To stay
competitive in digital marketing changes, it is thus important for the
companies to devise their strategies not only based on the needs and
expectations of the modern Indian consumer but also the objective of the company.
Once
the marketing strategies help them in diverting traffic and lead generation,
the revenue generation eventually falls in place. The whole idea of marketing
today is to attract potential consumers to your websites. Once they are
there, it depends on how to good and how economical your products and services
are to convert them into sales.
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