What is Digital Marketing Services and how to Succeed ?

 Digital marketing is the promotion of products or brands via one or more forms (Facebook, Instagram, Linkedin, Youtube) of digital technologies to attract, engage and convert customers online.

If you want to succeed your business in today Digital world, it is really important to have a strong digital footprint on the internet. With today sophisticated digital marketing lifestyle, consumers are probably on Facebook, YouTube, checking out Twitter, browsing their email inboxes and searching for products and services on a search engine.

Digital Marketing Services differs from traditional marketing as it leverages all the electronic devices like PCs, Tablets, Smartphone’s, digital signage or billboards, smart TVs to provide an experience in real-time, that influences a desired audience to through online buy your product / read your articles / engage with your content.

Marketers shall use these Omni-channels can track the customer’s journey and give them to the ability to engage with the consumer online.

Now Various Components of Digital Marketing:

·        Search Engine Optimization (SEO) – make your brand appear at the top of Google, Bing, Yahoo and other search enginesplatforms.

·        Search Engine Marketing (SEM) – with pay per click & Google AdWords allow your website to the emerge on paid listing of different search engines.

·        Social Media Marketing Services(SMM) – advertising on Twitter, Facebook, Google +, LinkedIn and YouTube and Instagram Get maximum number of Likes and Tweets on twitter.

·        Mobile Optimization and Responsive Websites - When you take to a look around a room, nearly everyone is on their Smartphone. The numbers of people browsing on mobile passed desktop users a long time ago.

·        Video Marketing - best way to engage with millennia’s. Facebook live streaming, Periscope, Snap chat, and YouTube are on the rise right now, more than ever.

·        Web analytics – The Collection and analyze web usage data

·        Content Marketing – The eBooks, White Papers and Info graphics

·        Email Marketing – The Sending emails to customers directly

Here are some challenges of Digital Marketers:

·        Explosion of digital channels – The Consumers use variety digital channels and devices to interact with brands in different ways and for different purposes.

·        Exploding data volumes – The Consumers leave behind a huge digital footprint in these channels. It’s extremely difficult to get a handle on all that data, and find the right data that can help you make for the right decisions.

·        Increasing competition –The Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, everyone is trying to capture consumers’ attention.

How do you succeed in Digital Marketing Platform:

·        Avoid overwhelming “in your face” marketing

·        Respond to dynamic customer interactions.

·        Extract value from big data to make better decisions faster

·        Close loop the feedback into future digital campaigns for Cross/Up-Sell

People want brands they can trust, companies that know them as people, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Digital marketing is now the first touchpoint for the consumer and a channel where the consumer has greater control over what they see and when they see it.

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